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31 Reasons Why Professional Athletes Study Sports Nutrition


Having worked in professional sport for 15 years I’ve met and worked with some very successful sportspeople: • England Rugby Team 2003 World Cup winners • London 2012 Olympics – Athletics • Man City and Spurs I’ve also worked with many athletes who have underperformed and underachieved. There are many factors that make the difference … Continue reading...

How Many Calories Should I Consume To Lose Fat And Build Muscle


     "I often get asked this question, let me put some meat on the bones of this tricky subject area. Here’s a message from one of our clients posted on the Four Week Fat Loss blog"   January 22nd, 2015 at 1:42 am Hi Matt, Height: 5,9″ Weight:  78kg Goal weight: 80kg. Can you tell me how many daily calories I should consume … Continue reading...

New Years Diets


It's natural at this time of year to start thinking about changes that you may want to make for the New Year. There is always a new diet that the newspapers want to highlight and get behind each year.  More often than not it  is pretty much the same information re-packaged by someone else in a different way.  Different ideas come and go but the … Continue reading...

Why Do You Want To Change?


If you’ve been reading our blog posts for some time then you are wanting to change in some way… You might not realise that is what you are doing, here are some potential things that are driving you. Learn more about nutrition Improve your health Get leaner Build more muscle Feel more energetic Make money as a nutritionist When … Continue reading...

The Days Are Long But The Years Are Short


I was speaking with one of our clients on Saturday, who is my age (45) and he was telling me about his friend also 45 who had passed away last week. Hopefully he will write a more in-depth article about the situation so I won’t go into too much detail. The short version is that he played a lot of rugby and enjoyed the social aspect of that … Continue reading...

No Zero Days


Most of us have some goals we are trying to achieve it might be to build muscle, lose fat, make more money. As we are primarily interested with nutrition let’s frame this discussion around fat loss. The concept of no zero days is that every day you do something no matter how small towards achieving your goal. As long as you are doing … Continue reading...

Factors For Fat Loss Success

reasons for fat loss

Losing weight and achieving the body of your dreams takes more than just a diet plan to follow. If you are overweight then you will have certain habits that need changing. I’ve identified 7 key factors that are critical for fat loss success that we are going to discuss in the run up to Xmas. We think this is the most important factor Your … Continue reading...